1. Confusing revenue with income – Revenue is what your business brings in. Revenue includes your income, but it also includes the money you need to cover your expenses and reinvent in your business. So set your prices at the point where your revenue is where it needs to be for you to get sufficient […]Continue Reading... No Comments.
Let me introduce you to Annie and Penny. They are new doulas who met in the same doula training and live in the same city. They have a lot in common; similar family size, around the same age, and their husbands even have the same occupation! They hit it off and decide to back each […]Continue Reading... No Comments.
I was watching a video the other day with advice for photographers who just graduated with a degree in photography, and it struck me how much the advice was also applicable to doulas just starting out after doing their training. So with some adaptation, and a huge hat tip to Chase Jarvis, here are three […]Continue Reading... No Comments.
As business owners, we LOVE to say yes to our clients. “YES, I’d love to help you with your birth!” “Yes, I can absolutely come help you with breastfeeding!” And saying yes whenever you can is a great way to build your business. But if your business is going to survive, if you are going […]Continue Reading... No Comments.
So here’s a lesson in “know your target market” I have a daughter who spent this spring trying to decide which college to attend. One of the schools she was considering is unclear on some things, so she has been trying to reach two different advisors in two different departments to clarify how some of […]Continue Reading... No Comments.
I’ve already highlighted two other scams doulas might face: The I’m in Labor! scam and the I’m Moving There! scam Today I’ll address another common scam, this one is the “exclusive listings” scam. It might come as a phone call, it might come as an email. Either way it goes like this: We’d like to […]Continue Reading... No Comments.
When I started attending births as a doula, there were no smartphones, no tablets, no cloud, and no doulas even had web sites! We had no choice but to use paper to keep organized. These days there are lots of different options, and I’ve found a few that work for me. SCHEDULING I keep my […]Continue Reading... No Comments.
Last week I wrote about one scam affecting doulas: The I’m in Labor Scam Today I highlight a very different type of scam, this one is out to get your money! It looks something like this: Hello! My wife and I are looking for a doula in your area for our baby due this summer. […]Continue Reading... No Comments.
It’s hard to understand what the motivations are, but there’s a time wasting scam that’s been running around the doula world for about 20 years and counting. The scammers are not out to get your money, they are out to waste your time and possibly lure you into a graphic conversation for their own pleasure. […]Continue Reading... 2 Comments.
I wanted to start 2016 off with lots of energy and I had some great ideas of what I wanted to do. But I also had a huge backlog in my head of things I wanted or needed to do first before I could start implementing new things. So January wasn’t as productive or energetic […]Continue Reading... No Comments.